The Abysmal Future Of Music

These days, the story seems to be the same when it comes to most emerging recording artists.  What matters is sales, and the packaging required to drive sales.  Demographics matter more than the art of creating music.  The marketing matters more than the real person.

In the post-reality world of virtual satisfaction and digital interactions, a whole new recording artist has emerged … one that has everything a label could ever hope for and more!

Today’s emerging recording artist is one who will never succumb to substance abuse no matter how tempting it may be to others.

Today’s emerging recording artist is one who will never have his or her photo splashed across tabloid magazine covers trumpeting all manner of bad manners and wrong decisions made by the emerging recording artist.

Today’s emerging recording artist is one who will never be misquoted and one who will never be quoted as having said something so unexpected that his or her PR team is running laps trying to spin those comments into something other than what they were when they were said.

Today’s emerging recording artist is one who will never backstab a boyfriend or girlfriend, rip off their band mates, dump their manager at the least opportune time for the manager, or do anything else that one has come to expect of past recording artists.

Today’s emerging recording artist is one who will never find himself or herself at the center of an unfortunate legal battle caused by their own actions, deeds, or comments.

Today’s emerging recording artist is one who will never hold up a concert for selfish (or any other) reasons.

Know what else you can expect from today’s emerging recording artist?

Today’s emerging recording artist is one who will willingly perform each and every live concert flawlessly (and refuse to lip sync in the process).

Today’s emerging recording artist is one who will make himself or herself available for all rehearsals, without complaint, and without expectation of further pay.

Today’s emerging recording artist is one who will be compliant with the demands of the industry as well as the demands of the record label, manager, band leader, et al.

Today’s emerging recording artist is one who is … well … for lack of 2 better words, truly fabricated.

Don’t believe me?  Take a look at this wildly popular emerging recording artist from Japan.  This is from her LIVE concert in Tokyo in 2011 when she hit the market!  (At the 2 minute 35 second mark, she appears on stage.)

But … but …

Yes, I know.  It wasn’t what I expected either.  I have to admit that she certainly has a presence that can’t be beat or replicated.  Well, maybe it can be replicated.

But really now, isn’t it just a flash-in-the-pan one off sort of thing that isn’t really catching on with audiences?

And explain this to me, if you will.  These are animated characters brought to life (so to speak) on a screen strung across the stage with the audio and visual coming from computer chips.  WHY do these recording artists need microphones?

Thank goodness the back-up band has real, honest-to-goodness musicians who seem to be truly performing LIVE because that’s really the only “truth in advertising” found when billing these sorts of concerts as LIVE concerts with these sorts of emerging recording artists.

But don’t hold your breath in believing that this will be the status quo for these concerts moving forward.  If there’s too much flack from anyone in the back-up band, they could find themselves replaced by a virtual musician who doesn’t make waves.  Yes, in the flick of a switch, real musicians could find themselves completely disconnected from the music industry in favor of virtual musicians and virtual recording artists who do exactly as they’re told to do … no more and no less.

So how do you like the future so far?

Elyse Bruce

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