The Downtime Deal

In business, there are times when you have so much coming at you that you aren’t sure if you can meet all the fast approaching deadlines.  And at other times, you can hear grass growing beneath your feet.  There are ways to make those downtimes worthwhile experiencing by maximizing the free time on your hands.

Spring Cleaning

It’s during this downtime that you should spring clean your office as well as your online presence.  Go through your files in your filing cabinets as well as on your computer and weed out what doesn’t need to be kept.  Consolidate what needs to be re-organized and re-filed.   Redesign your social media accounts so they reflect your most recent branding.  Update your website.

Upgrade Your Skills

Register to take a course or buy books that will bring your skills and talents up to speed.  Consider adding a new skill to the set of skills you have already  mastered.  Research what’s available via subscription-based training, webinars, seminars, workshops, and online video training.  Read up on the upcoming technological advancements that impact on your line of work.

Pitch Ideas

Just because it’s quiet in your industry doesn’t mean that you shouldn’t be pitching ideas to ongoing and new clients.  Now’s the time to dig into the newspaper file you’ve kept on your desk, and see if there are any events or projects that could benefit from your services.  Contact local business groups and ask about providing a free lunchtime or after-work seminar to their members.  There are countless opportunities waiting on you.  All you have to do is find them and then make the most of them.

Kick Off A Sideline Project

Depending on how much of the year is downtime in your business, it may be time to consider kicking off a sideline project.  If your primary business is seasonal, it may be time for you to consider a complementary seasonal business to increase the busy  periods, generate more revenue, and expand your skill set.

Increase Your Visibility

This could be anything from volunteering your time and talents to a local non-profit organization to putting together new print, digital and showreel promotion.  Get your name and your business name out there in front of people so they know who you are and what you do.  Even if they don’t have anything for you at the moment, making an impression could lead to more work at some point in the future.  You know, there’s a reason for the saying:  The early bird gets the worm.  Be that early bird.  Get the word out that you’re always open for business.

By the time you get all that done, you’ll see an increase in business and be ready to jump right back in with a renewed passion for what you love doing in business.

Elyse Bruce


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