Choose Somethin’ Better, McDonald’s

Have you seen the most recent ad campaign by McDonald’s … the one about arch-enemies?

Choose Lovin' Campaign_From McDonald's Page on FB_6 January 2015Do you recognize those two characters?  Isn’t that Freddy Krueger of “A Nightmare On Elm Street” to the left and Jason Voorhees of “Friday the 13th” to the right in that McDonald’s commercial?  Yes, it would seem so!  But what are these two characters doing in an advertising campaign for a fast food restaurant chain that caters to children and families?

Most of us know who Freddy Krueger and Jason Voorhees happen to be, but for those who may not know, let me share some back story with you so you can understand what’s going on.

In the original series, Freddy Krueger was a notorious child-killer known as the Springfield Slasher.  From 1975 to 1977, the backstory goes that he kidnapped and murdered 23 children as well as his wife who uncovered his homicidal secret.  In the remake, he was declared a child molester.  In the short films, he is a child molester and child killer.  In other words, his final incarnation is as a murdering pedophile.

The complete backstory for Freddy Krueger is actually far worse than that.  I know it’s hard to believe there could be something worse than being a murdering pedophile, but there is.

Jason Voorhees is your run-of-the-mill murderous psychopath with as twisted and convoluted a past as one might imagine. There’s confusion a plenty in the murderous rampages of Jason Voorhees.

At some point along both killers’ lives, they tangle with each other resulting in both of them dying (maybe) and going to Hell (maybe).

According to screenwriter Mark Protosevich, “Freddy is a figure of actual pure evil and Jason is more like a figure of vengeance who punishes people he feels do not deserve to live.”

Damian Shannon and Mark Swift, the writers who created the final draft of the movie “Freddy vs. Jason”, stated that Jason was a “brutal killer” and that both Freddy and Jason were “to be equally feared.”

SOURCE:  Brannon Braga and Ronald D. Moore (2003). “Freddy & Jason Go to Development Hell/Slicing Towards Production” Fangoria Magazine Articles in September/October 2003 issues (Freddy vs. Jason DVD Special Features: DVD (Region 2). United States: New Line Cinema.

I fail to see how either character has much of anything to do with love.

I also fail to understand how McDonald’s could mistakenly be led to believe by their marketing team that incorporating either Freddy Krueger or Jason Voorhees into their most recent Choose Lovin’ campaign is appropriate.  But somehow, Freddy and Jason made it into the campaign.

Yes, I realize that Freddy and Jason are every bit as fictional as Wiley Coyote and the Roadrunner, Dorothy and the Wicked Witch of the West, Gargamel and the Smurfs, and any of the other fictional couples used in this campaign.  My point is that none of the other couples used in this campaign are related — either closely or distantly — with murder or pedophilia or incest or rape.

McDonald’s, please … reposition your campaign and delete Freddy Krueger and Jason Voorhees from your marketing.  It’s bad business to have your brand associated with murder, pedophilia, incest, and rape while trying to appeal to children and their parents.

Choose somethin’ better.   Your customers will love you for truly choosing love over Freddy Krueger and Jason Voorhees.

Elyse Bruce

Elyse Bruce is the creator and author of the Missy Barrett stories
as well as the author of other paperback and eBooks available on Amazon.

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