Real People Over Inflated Numbers

From time to time, I’ve spoken about the value of real connections on social media platforms as opposed to inflated numbers as a result of purchased “likes” or “followers.”  The value of real connections on social media platforms is found in engaging other professionals, entrepreneurs, businesses, not-for-profits, et al and sharing meaningful communications in the process.

While there are those who insist that large numbers is proof of success, I still maintain that unless those large numbers are real people, the ROI (return on investment) is marginal at best.  Recently, I found this video on Facebook which clearly explains what happens on social media when numbers are just numbers, not real people interested in engaging and communicating with those pages they “like” or “follow.”

After watching this video, you can see that engaging with people who are interested in interacting with you far outweighs the bragging rights of having tens of thousands of disconnected “likes” or “followers.”

Elyse Bruce

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