Christmas In The UK

I think the Christmas commercials produced by John Lewis in the UK are among the most heartwarming, touching television advertisements to grace mainstream broadcast media as well as alternative media such as social media and blogs.  I realize that there’s a segment of society that loves to parody the commercials every year, and I know that there’s a segment of society that hates these commercials because they meet the goal they set out to meet each year — to tug at viewers’ heartstrings and, of course, purses and wallets.

Regardless of whether you love them or hate them, there’s no denying that they stick in your mind because, in the end, they’re terribly catchy and memorable.  While it’s true they had Christmas commercials before they made the switch to the heartstring tug commercials, the Christmas commercials produced since 2008 have improved each year, rising above the bar set the previous year.

Now that’s high praise, and one that ought to be taken lightly until the commercials can be screened by readers and visitors to this blog.  And so, to facilitate the process, here are the videos!

Last year’s commercial  was one that spanned more than just one spot.  It began with Monty the Penguin but it didn’t end there.  Rather than share the Monty and Mabel Penguin commercials, I’m sharing the Christmas commercial that started it all last year, and leave it to you to find the others in this story arc.

And just when I thought these Christmas commercials couldn’t possibly get any more heartwarming and touching, John Lewis went all out and outdid themselves with this.

So there you have it, dear readers and visitors — a chronology of the emotion laden Christmas commercials from John Lewis.  Yes, they’re meant to drive customers into their brick-and-mortar stores as well as their online virtual stores, but they do so much more than just that.  They remind their intended audience that Christmas is really about family and caring and compassion.

In the end, isn’t that what resonates with most people when you talk to them about the holidays?

Elyse Bruce


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