Countdown To Launch

This weekend, I’m putting the finishing touches to the upcoming Missy Barrett Adventures book launch, and while the process has been labor intensive, the event is going to be well worth the time and effort.

The Venue

Ask ten authors where book launches should take place, and most of them will insist on either a book store or a library.  Now, there’s nothing wrong with having a book launch at either of those locations so please don’t misunderstand me when I say that an author shouldn’t feel constrained to just a book store or a library.  I’m saying that thinking outside the box and going with some place other than a book store or library is also the correct answer to that question.

Missy Barrett’s most recent adventure is titled, “Barnstormin‘” so it’s fitting to have the book launch at the local airport.  Thanks to Emily Haun and her staff at the Gatlinburg-Pigeon Forge Airport, the venue is going to be awesome including the Airplane Viewing Lounge where kids will be able to look out onto the runway where planes land and take off.

The WOW Factor

Everyone likes to think they have the WOW Factor nailed down for their book launch.  Some do, and some don’t.  Take some time to ask yourself, “What would my fans love to find at this book launch that ties in with the book’s theme?”  When you answer that question, you have your WOW factor figured out.

With “Barnstormin’” the WOW factor is the Book of Letters.  In the Book of Letters, various real life aviation industry people sent Missy Barrett a letter to welcome her to the world of aviation.  The Book of Letters has some interesting letters in it from airlines and aircraft manufacturers, pilots and aviation colleges, and more.

The WOW Plus Factor

Not every book launch can have a WOW Plus Factor but when you have a book launch with a Wow Plus Factor, the event becomes truly memorable for attendees.  This book launch has an amazing WOW Plus Factor:  Missy Barrett has been made an honorary National Air Transportation Association member by N.A.T.A. (complete with an Official Certificate) and I can’t begin to imagine a bigger WOW Plus Factor than this!

Goodie Bags

Every great party has goodie bags, and this party is no different.   Because Missy Barrett is a fictional 9-year-old and because her fan base is primarily young readers, the goodie bags are age appropriate and Missy Barrett themed.  Because Missy believes that anything can be an adventure if you make up your mind for it to be an adventure, and because Missy understands that every dream come true starts with a good plan and loads of imagination, the items found in the goodie bag support this idea.

The goodie bags for this event have neat items in them from Envoy Airlines, the Hard Rock Café – Pigeon Forge, NATA (National Air Transporation Association), Preferred Pharmacy, the Tennessee State Bank, Western Michigan University: College of Aviation, and WonderWorks – Pigeon Forge.

Door Prizes

And what’s a great party without door prizes?  While the goodie bags have to do with imagination and plans, the door prizes have to do with some of the places the story takes Missy Barrett, her grandfather, and biplane pilot, Marc Hightower (a real life pilot who really fly a biplane).

The door prizes are from the Comedy Barn, the Hard Rock Café – Pigeon Forge, Thomas D. Taylor, Shear Madness Beauty and Beyond, Smith Family Morning Variety Show, Smoky Mountain Opry, the Tennessee State Bank, and WonderWorks – Pigeon Forge.

Online Fun

It’s amazing how many authors forget the importance of having fun, especially on social media, when it comes to getting the word out about a book launch.  Missy Barrett has her own social media (even though she’s a fictional character) and rather than blasting out the same message about the upcoming book launch every day, I made the character approach the event the way any child her age would.

She tweeted airlines about her adventure.  One airline tweeted back using the hashtag #PossibleFuturePilot, which was incorporated in a number of Missy’s tweets.  Four airlines carried on abbreviated but humorous exchanges with Missy on Twitter.  It wasn’t long before others joined in on the fun.

Over on Facebook, Missy Barrett started an event page from her Fan Page, and on the event page as well as on her Fan Page, she shared updates and breaking news (she even has her own MBBN — Missy Barrett Breaking News — logo to go with her breaking news reports).

She had regular updates on her website.   In other words, the book launch fun began with the lead up to next Tuesday’s event.  Even if online fans and followers live too far away to attend the event, they were kept in the loop, and the comments, likes, status reactions, and more added to the excitement.

Behind The Scenes

As with every event, there are people behind the scenes lending a hand where they can, and in this case, I had (and continue to have) some fantastic help.  Thanks to David Stanfill, Phil Word, and Carroll McMahan of the Sevierville Chamber of Commerce as well as author Thomas D. Taylor.

Final Note

This takes me to the reason of why I do what I do, especially when it comes to putting together book launches.  You see, were it not for the people who read the books I write, there’s no reason for putting all this time and effort into orchestrating these events.  So the thank you that many authors forget to say is to the fans who buy and read the books.  They’re the reason the books are written, and they’re the reason the book launches are so much fun.

Whether you’re an author (aspiring or published) or you have one of my books (long-time fan or first time reader), book launches are meant to be a celebration.  I’m looking forward to having as much fun as possible on Tuesday at 5:00 p.m. at the local airport with a lot of kids and their parents or chaperones.  But between now and Tuesday, I still have 50 goodie bags to finish putting together.

Elyse Bruce

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