Who Said That?

The graduates of McGill University who finished their degrees after World War II ended are the great-grandparents and great-great-grandparents of those who are graduating from university and college over 65 years later.  The quotes beside each graduates’ name speaks volumes of how they interpreted the world around them.  Since most of the quotes fail to acknowledge the author of the quote, I thought it would be fun to see how many of these quotes are recognized by those who follow or visit my blog.  Today’s quote is this:

Knowledge is of two kinds: we know the subject ourselves, or know where we can find information upon it.

Feel free to add the name of who you believe was — or may have been — the person who first spoke or first wrote those words, in the Comments Section below.

When Content And Context Collide

Unless you believe in psychics, prognosticators, and political analysts, you know that no one can accurately predict the future. This may be why some of the vintage print ads make us laugh and cringe all at the same time.

When creating an advertising, marketing, or promotional campaign for your business, consider the direction in which society is headed. You can avert some cringe-worthy moments in years to come as a result of your campaigns if you use common sense to guide many of your decisions.

There’s nothing wrong with being edgy or avant-garde with your approach. Just be aware that it could come back to haunt you at some point. You’ll either need a thick skin and the ability to laugh at things, or you’ll need the ability to ignore the comments that could wind up making your long forgotten campaigns social media fodder that goes viral.

At one point in history, Iver Johnson Revolvers (the original business ran from 1871 through to 1993, with only the name being resold in 2006 to new owners) wanted buyers to know that their guns were so safe that children in bed could handle them without fear that an accidental discharge could happen. Their ad made sure consumers knew that their guns were not only safe, but reliable in that they promised to shoot straight and kill.

For these two reasons, the implication was that every home should have a truly safe albeit deadly Iver Johnson revolver.

Revolvers
The next print ad was for Gillette, a name that’s still well-known on the market to this day. The company was founded by Chicago raised Fond du Lac (WI) businessman, King Camp Gillette (5 January 1855 – 9 July 1932).

While the safety razor had been in existence long before King Camp Gillette got a hold of it, he invented one of the best-selling versions. It should be noted that Gillette came up with his idea while working as a salesman for the man who invested cork-lined bottle caps. His employer told him that the key to success was to “invent something people use and throw away.”

While working on the concept of creating a thin safety razor, he found himself writing and publishing a book about a socialistic world based on universal cooperation (Star Trek long before the series was ruminating in Gene Roddenberry’s mind) where all people would share equally in prosperity.

In 1903 he finally came up with the idea of substituting a thin double-edged steel blade between two plates, and holding it all together in a T-handle. When the blade dulled, it could be removed and replaced instead of sharpened.  He sold the T-handles at a loss, and made his profits on the sale of blades, and wound up a millionaire in the process.

He was so convinced of the safety of his razor — even where infants were concerned — that this print ad was placed in magazines across the country.

Gillette Safety Razor
If you’ve ever suffered from a toothache, you know how much suffering that can cause, and so did Lloyd’s Manufacturing as the 20th century began.

At the time, cocaine was the new anaesthetic that was being used throughout Europe and North America, not just by surgeons, but by doctors and dentists as well. Cocaine toothache drops were advertised as being an instantaneous cure for toothaches, and there’s little surprise there as to the reason why that might have been.

Charles E. Lloyd and his partner, S. Dexter Pilsbury, saw opportunity knocking and they answered the door. Once the door was answered, they put word out about their solution for curing toothaches from which everyone in the family could benefit.

Cocaine Toothache DropsEven the pharmaceutical firm Parke-Davis trumpeted the fact that cocaine “makes the coward brave, the silent eloquent.” It was touted as a miracle drug and knowing what we do today about cocaine, is it any wonder it was so effective?

Charles E. Lloyd and Dexter Pilsbury were the first to truly exploit the benefits of cocaine. Together they jumped all over the potential of cocaine in the marketplace, and the U.S. Patent Office’s registry of labels proves that.

No one knows for certain how Lloyd and Pilsbury wound up business partners, but it’s thought that between Pilsbury’s inherited fortune (which was sizeable) and Lloyd’s employment as a clerk at a local pharmacy, coupled with the fact that they were close in age and lived a block apart, circumstances threw them together in a financially beneficial relationship.

This is a minute sampling of the many print ads that are inappropriate in today’s terms, however, back in the day, they were perfectly acceptable.

Take a look at your own advertising, marketing, and promotional campaigns. What are the chances that they’ll be just as inappropriate years from now as these from days gone by happen to be in this era?

Will you be able to prevent this from happening to your business in the distant future? Probably not. However,it’s always a good idea to consider what direction society is headed in before settling on the details of your latest campaign.

Elyse Bruce

Who Said That?

The graduates of McGill University who finished their degrees after World War II ended are the great-grandparents and great-great-grandparents of those who are graduating from university and college over 65 years later.  The quotes beside each graduates’ name speaks volumes of how they interpreted the world around them.  Since most of the quotes fail to acknowledge the author of the quote, I thought it would be fun to see how many of these quotes are recognized by those who follow or visit my blog.  Today’s quote is this:

The unexamined life is not worth living.  Know thyself.

Feel free to add the name of who you believe was — or may have been — the person who first spoke or first wrote those words, in the Comments Section below.

Welcome To Inner Space

Her name is Yuki Koshimoto, and the instrument is a spacedrum.  For those of you who are unfamiliar with the thirteen note chromatic spacedrum, it’s part of the handpan drums — a group of musical instruments that were first mentioned on American steelpan producer Pantheon Steel’s website back in the Fall of 2007.

The instrument is laid out in a cross pattern allowing the musician to alternate the left and right hand to strike tone fields which creates overtones that resonate along with the note struck.  Where the hand strikes the tone field of a note determines what overtones accompany the predominant tone.  In some respects it isn’t much different from a steel drum while at the same time being very different.

So who is this 28-year-old international musician of mystery?  She’s a world traveller.  A street performer.  And like the instrument she plays, she is an enigma.  Very little seems to be known about her and yet, a great number of people are talking about her and her spacedrum.

In her videos, she is sometimes accompanied by Tatsuki Agena on Didgeridoo and Yuji Goto on Cajon Drum, but most often, she performs solo.

If you haven’t heard Yuki playing the spacedrum, you’re in for a treat.  Enjoy!

Swearing Up A Storm

The town of Taber, Alberta passed a bylaw that banned swearing, spitting and yelling in their town.  It’s what the people of Taber wanted and it’s what the people of Taber put in place.

But people who weren’t from Taber and who weren’t living in Taber decided to make the matter a tempest in a teacup.

Two twenty-somethings in Edmonton decided to start a Kickstarter campaign to bring Kevin Bacon to the town of Taber.  In the style of “Footloose” (the movie from the 80s), they wanted the actor to dance Taber back to its previous swearing, spitting, yelling days.

What these two brave souls overlooked was that the town of Taber — like any other place across Canada — has the right to set their community standards.

In Taber, they would rather not have a community where people swear, spit, and yell thereby disturbing other residents’ right to peaceful enjoyment of their property.

Making this objection to Taber’s bylaw all the more surprising is the fact that a few communities in Alberta have had the exact same bylaw for years:  Red Deer, Sylvan Lake, Innisfail, Lacombe, Wetaskiwin, Grande Prairie, Cold Lake and Olds all have similarly worded bylaws in place, and have had since before Taber.

Where was all the self-righteous, indignant outrage by disgruntled people who are offended by common, everyday, decent behavior when the bylaws were passed in those towns and cities?

Travis Wilson posted a comment on Facebook that seems to be one that non-residents repeat from discussion to discussion.


I would strongly recommend that Travis Wilson and others like him take that refresher course referred to, and then I strongly suggest those same people read Section 175 of the Criminal Code of Canada.  Under “Cause Disturbance” they may be surprised to learn that in Canada it is a crime to yell, shout, and swear.

Section 175 of the Criminal Code of Canada
For those who insist that they have a right to disturb other people’s peaceful enjoyment of their property and peaceful enjoyment of common areas in their town, it’s time they realized that those privileges that are extended to them do not include infringing on the rights of others.  And for those who insist that communities don’t have a right to set and maintain standards for their town, it’s time they realized that the privileges extended to them as do not include dictating to others what standards they can insist on for their town.

If you want to swear, spit, or yell for the simple sake of swearing, spitting, or yelling, Taber — and many other towns across Canada — don’t want you doing it in their town.  And if two guys in Edmonton, Alberta want to swear, spit, or yell for the simple sake of swearing, spitting, or yelling, let them do it in Edmonton, Alberta and deal with the consequences therein.

Elyse Bruce

SUGGESTED READING

Community Standards Bylaw Passed
http://www.tabertimes.com/news/2015/03/04/community-standards-bylaw-passed/

Taber Bylaw Attention Blown Out Of Proportion
http://www.cbc.ca/news/canada/calgary/taber-bylaw-attention-blown-out-of-proportion-say-residents-in-alberta-town-1.2995112

Taber, Alberta Hurt and Saddened by Online Backlash to Bylaw on Swearing, Public Assembly
http://metronews.ca/news/calgary/1308978/taber-hurt-and-saddened-by-backlash-to-bylaw-on-swearing-and-public-assembly/

Embarrassing New Bylaw in Taber
http://metronews.ca/news/calgary/1307772/embarrassing-new-bylaw-in-taber-alberta-outlaws-swearing-restricts-public-assembly/

Town of Taber Alberta Moves To Ban Swearing
http://www.calgarysun.com/2015/03/10/town-of-taber-alberta-moves-to-ban-swearing

Taber Police Angry at Town’s Black Eye Over Bad Behavior Bylaw
http://globalnews.ca/news/1882638/taber-police-angry-at-towns-black-eye-over-bad-behaviour-bylaw/

Who Said That?

The graduates of McGill University who finished their degrees after World War II ended are the great-grandparents and great-great-grandparents of those who are graduating from university and college over 65 years later.  The quotes beside each graduates’ name speaks volumes of how they interpreted the world around them.  Since most of the quotes fail to acknowledge the author of the quote, I thought it would be fun to see how many of these quotes are recognized by those who follow or visit my blog.  Today’s quote is this:

Boys will be boys.

Feel free to add the name of who you believe was — or may have been — the person who first spoke or first wrote those words, in the Comments Section below.

Real People Over Inflated Numbers

From time to time, I’ve spoken about the value of real connections on social media platforms as opposed to inflated numbers as a result of purchased “likes” or “followers.”  The value of real connections on social media platforms is found in engaging other professionals, entrepreneurs, businesses, not-for-profits, et al and sharing meaningful communications in the process.

While there are those who insist that large numbers is proof of success, I still maintain that unless those large numbers are real people, the ROI (return on investment) is marginal at best.  Recently, I found this video on Facebook which clearly explains what happens on social media when numbers are just numbers, not real people interested in engaging and communicating with those pages they “like” or “follow.”

After watching this video, you can see that engaging with people who are interested in interacting with you far outweighs the bragging rights of having tens of thousands of disconnected “likes” or “followers.”

Elyse Bruce

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